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Monday, April 30, 2012

Essential Display Signs for Small Businesses

ny small business owner knows the importance of attracting new customers in from the street. Passers-by and chance visitors are often what make the difference between breaking even and making a profit. So it's surprising to find that many have neglected one of the most basic advertising tools. A brightly lit Open sign strategically placed in the shop window or doorway is simple, affordable and essential.

A lighted open sign makes it clear and unmistakable that you are open for business and ready to serve a customer. It catches the eye and can often be the deciding factor in whether a person driving by will stop and come in. Many people are easily put off trying a new shop or business by the exterior look of the premises. If the door is closed and they are unsure that the shop is open, they will most likely walk right by. The open sign takes away any uncertainly. It is welcoming and inviting, calling "Come on in!"

An open sign is even more essential if your business opens for longer hours than the surrounding shops and businesses, or is open on public holidays and weekends. Your lit open sign will act as a beacon to those looking for last minute supplies or services, when those all around you are pulling down shutters and hurrying home.

Many signage specialists offer very affordable ready-made Open signs. They usually come as either neon signs or LED signs. There are many articles already written on the various advantages of each style, so we won't go into that here. Suffice it to say that the costs are fairly similar and the ultimate choice depends on personal preference.

Look for a ready-made sign with dimensions that will fit into the space you have available. You don't want to have to order a custom made sign if you are on tight budget, and there are so many simple and effective signs available ready-made in all shapes and sizes that there really is no need to. You can even get more elaborate LED signs with graphics of steaming cups of coffee, or pizza hot from the oven, if you want to get more visually interesting.

Once your Open sign goes up and shines out into grey winter streets, or dull early mornings, you'll be surprised how much more visible your business will become, just with this very simple addition to your business signage.

Tuesday, April 24, 2012

Watch Your Business Grow With The Use Of Promotional Products

How does a company put promotional products to good use to help grow their business? Here are a few marketing and sales ideas on how you can make the most of promotional products for your company.

Company Logo Apparel - Wearing your company's logo on your apparel increases visibility. Logo apparel can be used as part of a uniform or to boost company moral used as incentive gifts. It is also a unique way to provide a united look during corporate outings such as company sponsored golf outings or to company picnics.

As A Gift For Purchasing - This is a very effective strategy to increase brand recognition and in turn sales. Promotional products can be purchased to be used as an incentive if an item is purchased. Car dealerships add incentives all the time. If you purchase this car before the end of the month we will throw in a car caddy. The caddy is then used in the car, keeping the dealership top of mind. Another thing promotional product incentives offer is something free with an immediate incentive if purchased immediately.

Mail Incentives - Direct mail is not always the most effective promotional tool especially when they go unread because of lack of interest to open. However paired with a promotional product that adds interest to inquiring minds wanting to see what is included, direct mail techniques can be effective. When an envelope arrives at our house with a surprise inside we rip it open. Everyone loves free stuff and when it is useful it's even better.

As A Way Of Saying Thank You - This works for customers, clients and employees. Corporate apparel with the company logo embroidered on it is a terrific way to thank someone for a job well done, for making a large purchase or for giving you a deal on supplies.

Tradeshows and Giveaways - Promotional items are a terrific way to get your company name out at tradeshows. One popular method is offering a logo branded item that is larger for a raffle or drawing. This does two things; gets you names, addresses and phone numbers on the raffle ticket and help create suspense and interest. Along with this use fun trade show promotions for people to use and enjoy. Something simple like a pen or a magnet will be used and will keep your corporate name in eye sight.

Sales Calls - It is nice to have something to offer once you have met with someone to discuss your business and what you have to offer. Traditionally business cards are left. Why not use some type of confectionary treat behind to say thanks and to keep your visit fresh in the clients mind and set apart from other sales people he has visit.

Tuesday, April 17, 2012

Advantages of Buying Wholesale Paper Bags

If you run a retail business, then you know that it requires lots of bags. Every customer who walks through your checkout line leaves with a bag, and these bags can be a substantial cost to your business. Therefore, it is important for a business to think carefully about the kind of bags that they are using in order to avoid unnecessary costs. Buying wholesale paper bags will help you to do just that.

The primary advantage of buying wholesale paper bags is that they are cost efficient. It is always cheaper to buy supplies wholesale, but buying paper bags this way will also help you to save money as opposed to buying other sorts wholesale. This is because paper bags are sturdier and tend to hold more items than plastic bags. Plastic bags are prone to ripping when heavy items or items with sharp edges are placed in them. This leads cashiers to double bag many items. Plastic bags also hold fewer items than paper sacks, and this means that it requires more of them to bag a customer's order. So, even if plastic bags are less expensive, per bag, they tend to be less cost effective than paper sacks since they require the retailer to give out more bags per customer.

Another advantage of paper sacks is that they have less of a negative effect on the environment. Paper, unlike plastic and some other materials, is biodegradable. This means that the bags that you hand to your customer will not spend hundreds of years sitting in a landfill somewhere. Moreover, paper bags are much more readily recyclable than plastic. In many cases, cities or townships do not offer easily accessible depositories for recycling plastic sacks, as these require different treatment than other sorts of plastics. Paper sacks, on the other hand, can be recycled in any paper depository which makes them much more likely to actually be recycled by the customer. Thus, buying wholesale paper bags as opposed to plastic is a way in which your business can be more environmentally friendly.

Overall, then, buying wholesale paper bags is the best option for your business. Doing this will allow you to save money by both buying at wholesale prices and by purchasing an item that allows you to give out fewer per customer. It also allows you to continue to do business conscientiously by taking steps to protect the environment.

Thursday, April 12, 2012

Air Freight Pricing Factors You Need To Know

Many people don't find air freight services cheap, particularly when used for business and commercial purposes. You'd often wonder why they are quite expensive. This is because the process needed to take your package from one destination to another isn't that easy. This is especially true for international shipment. You should also remember that the handling and delivery services of these companies mostly come with the guarantee that your goods will arrive at its destination safely and on time.

One of the most basic things you need to understand is that the actual gross weight of your goods may or may not be the one used to compute for the basic charges of your shipment. The dimensional weight, or sometimes called measurement weight, may be the basis to compute the charges. The freight company will always use the higher value between the actual gross weight and the dimensional weight. This is also to consider the size of your shipment if it will take too much space in the carrier plane.

Among the additional charges your shipment might incur are duties. These are the taxes imposed by the customs authorities of a country on imported goods. Duties and rules regarding them vary from country to country. They are usually computed according to the value of your goods, but may also be affected by the quantity, weight, or all these factors. But there are countries that even allow tax-free imports up to a certain maximum value.

Your total bill may also include the Currency Adjustment Factor (CAF). This is a surcharge imposed by the carrier to compensate for foreign currency fluctuations.

The various import restrictions in countries can also give increase your air freight expenses. Many countries need to protect their own industries and even their environment. For this reason, they impose various types of tariffs, quotas, deposits, and surcharges that will inevitably result to higher freight rates.

Specifically if you're sending valuable goods for your business, you wouldn't dare ship it out of the country without any marine insurance. The idea of having this insurance is to compensate you for the losses you may have due to any unfortunate incident in the carrier. Among the common types of marine coverage are all risks coverage, free of particular average, and with average.

Your expenses for air freight services vary according to the type of goods you send, their destination, and other factors. Make sure you know what your shipment needs to safely arrive at its destination. Ask the freight company any entries in your agreement that you want explained. In this way, you won't be surprised about any additional charges in your bill later on.

Wednesday, April 4, 2012

All You Need To Know About Starting A Plumbing Business

Business is one of the best sources of money that never fades out of fashion. If you are a master plumber, starting your own business is a wise choice.

You can have a variety of options upon starting a plumbing business. You may start independently by working as an independent plumber. You can also build a service business or a contracting business that employs qualified plumbers or sell items that are relevant to plumbing services. You may also franchise a plumbing business and work with a network of plumbers under the same brand and pre-schemed marketing strategy.

Regardless of the type of business that you want to start, listed below are the things that you need to know about starting a plumbing business.

Local licensing and business registration - Before you start any type of plumbing business, it is good to familiarize yourself with the existing policies and regulations of your locality. Most cities have development office that holds forums and seminars for first time businessmen, which you may attend in order to earn good ideas on starting a plumbing business. License is one of the most significant requirements for any type of business to operate legally. It is also important that you register your business to be able to pay tax and operate under certain laws depending on the state you are living in. Generally, you will be required to fill out several forms and pay some fees to obtain a business license.

Size of your plumbing business - You need to be specific on the type of business that you would have to be able to decide for its size. If you plan to operate an independent plumbing business, you may set up your office in your own home. Your office need not to be that big as long as you have the tools and skills to execute your services. If you are planning to hire plumbers, then you may have to prepare a bigger capital to be able to rent an office or build an office of your own. if you are franchising a branded plumbing service, you can expect to build a bigger business. You can prepare for a bigger capital to pay for the franchise and set aside another budget to hire business operators and employees and maintain operations under a pre-established marketing strategy.

Effective marketing strategy - Finding customers is one of the challenging parts of starting a plumbing business considering the fact that plumbing is a very competitive field. Creating an effective marketing strategy is one way of enticing potential customers to purchase your business. Before you opt for an advertisement, which can be very expensive, you can create your own marketing strategy by hiring a publicist to create a public relations plan. For all times, deliver an excellent service and acceptable costs to your clients in order to earn customer trust and loyalty. Once you have build credibility with your customers, it would be easy for you to earn more customers through testimonials and words-of-mouth.