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Monday, April 30, 2012

Essential Display Signs for Small Businesses

ny small business owner knows the importance of attracting new customers in from the street. Passers-by and chance visitors are often what make the difference between breaking even and making a profit. So it's surprising to find that many have neglected one of the most basic advertising tools. A brightly lit Open sign strategically placed in the shop window or doorway is simple, affordable and essential.

A lighted open sign makes it clear and unmistakable that you are open for business and ready to serve a customer. It catches the eye and can often be the deciding factor in whether a person driving by will stop and come in. Many people are easily put off trying a new shop or business by the exterior look of the premises. If the door is closed and they are unsure that the shop is open, they will most likely walk right by. The open sign takes away any uncertainly. It is welcoming and inviting, calling "Come on in!"

An open sign is even more essential if your business opens for longer hours than the surrounding shops and businesses, or is open on public holidays and weekends. Your lit open sign will act as a beacon to those looking for last minute supplies or services, when those all around you are pulling down shutters and hurrying home.

Many signage specialists offer very affordable ready-made Open signs. They usually come as either neon signs or LED signs. There are many articles already written on the various advantages of each style, so we won't go into that here. Suffice it to say that the costs are fairly similar and the ultimate choice depends on personal preference.

Look for a ready-made sign with dimensions that will fit into the space you have available. You don't want to have to order a custom made sign if you are on tight budget, and there are so many simple and effective signs available ready-made in all shapes and sizes that there really is no need to. You can even get more elaborate LED signs with graphics of steaming cups of coffee, or pizza hot from the oven, if you want to get more visually interesting.

Once your Open sign goes up and shines out into grey winter streets, or dull early mornings, you'll be surprised how much more visible your business will become, just with this very simple addition to your business signage.

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